5 Ways to Leverage Digital Technology for E-Commerce Success

 Chelsea Lamb (Guest)     25-05-2022

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In the world of e-commerce, your business depends on technology. But not every entrepreneur in this space takes advantage of the wide range of technical solutions available to them. You can work with Invent High to design custom tech programs for your company. In the meantime, you can also use some of these technical strategies to run your business more effectively.

Data Analysis

You can collect data on almost every topic of interest pertaining to your business - but you need to properly analyze this data in order to glean any useful information from it. With the right approach, you can apply data-driven insights to optimize company processes. For example, you can draw from collected data to map out your current workflows and home in on areas for improvement.

Data analytics is used in combination with a technique known as “process mining.” Overall, process mining can drive higher sales through increased efficiency and automation, as well as help you lower your risk exposure and identify lucrative new opportunities. To get started with process mining, you’ll need to identify strong data sources, get in touch with key process stakeholders, invest time in data and process analytics, and set a timeline for the project.

Process Mapping

Today, more and more companies are allowing their teams to work remotely. However, supporting remote work brings some new challenges. You’ll need to ensure that your team can easily communicate and spend their time wisely when they’re not in the same office, especially when you’re facilitating project collaborations. To make things easier and make good use of available data, you can use process map templates to breakout your project into stages and outline each step of a given process. This will keep everyone organized and ensure that your team is on the same page when it comes to processes and outcomes.

Customer Service

When it comes to customer service, you can rely on technology. While it’s always good to give customers the option to directly connect with your support staff, a convenient chatbot can answer many simple customer queries in a much shorter time frame. Emplifi states that a chatbot should greet customers, display a clear menu with common questions, communicate in a friendly way, and give customers the option to transfer to a customer service agent if necessary. A data gathering component that you can make use of down the line is also ideal.

Mobile Application

Yes, plenty of your customers probably visit your e-commerce shop on their computers, but lots of consumers today prefer to shop on their smartphones! This is why you need a mobile app for your business. This will allow your customers to patronize your business from anywhere! If you don’t have the capabilities to develop an app in-house, you can outsource the project to a software developer instead.

Customer Relationship Management

If you’re not already using customer relationship management software to gather, store, and analyze your sales and marketing data and processes, you’re missing out on a very valuable tool! There is simply no better way to collect and follow up with leads. As you research different types of CRM software, you might feel overwhelmed by all of the options out there. To choose the right program for your business, Big Bang recommends determining which functions you specifically need, such as lead management, marketing automation, email tracking, or customer experience data tracking. Then, you can narrow down your options to programs that suit your requirements.

When you run an ecommerce business, it’s in your best interest to stay on the cutting edge of digital technology. Technology is the key to growing your company and reaching new consumers. By implementing some of these ideas, you’ll be able to use technology to your advantage as an e-commerce entrepreneur.

Seeking technical solutions for your business? Invent High provides a wide range of digital services. Fill out the contact form on our website today and tell us more about your project!